When was the last time you clicked on the second page of your Google search results? If you can’t remember, you’re not alone. Most people don’t click on the second page. In fact, most people don’t scroll any further than the first two or three results. If people haven’t found what they need by the third option or so, they tend to give up on the search. If you have Chicago digital marketing needs, SEO is probably at the top of your list. Keep in mind that SEO takes persistence and dedication. If you implement the strategies below, you’ll be off to a great start.
Use Long Tail Keywords
The most unfair part of SEO is the fact that some businesses found success before the search engines got competitive. Now that a lot of newer business have to compete for search engine space, these behemoths are still sitting comfortably at the top. The bad news is that you’re not going to be able to compete with them by using the same keywords that they used. If you use “lawyer” as a keyword, you’re probably not going to unseat Wikipedia as the top search result. Instead, you’ll need a long tail keyword, or a specific search phrase that can give you more narrow results. If you can’t use “lawyer” as a keyword, try something like “Chicago DUI defense lawyer” instead. Location matters in SEO, so when thinking about Chicago digital marketing, don’t forget to mention Chicago on occasion.
Don’t Forget the Images
Images in your content can give you an SEO boost. People tend to look for images on the websites that they visit. If you don’t have images, they’ll leave your site quickly, which doesn’t help your chances of getting closer to the top of the ranks. Whether you use your own photos or stock images, include your keywords in the alt text.
Get Some Backlinks
SEO isn’t all about the keywords, however. Another thing you can do to raise your ranking is to get backlinks. Search engines take notice when a lot of different sources link back to your page. Start with a social media page or two, and provide links to your website content.
Your Chicago Digital Marketing Professionals
If you’ve tried all of the above tips and are still struggling with SEO, allow us to help. Our digital marketing strategies will give your site a signal boost so that you can grow and maintain your business. Your company deserves as much of a chance as big businesses. Get your quote today.