- Why UX Matters
- Addressing a
Variety of UX Issues - Following Up
Why UX Matters
If you had a retail store, you would expect your employees to provide the highest quality of customer service to ensure that everyone who entered had a positive experience that encouraged them to return in the future. In fact, you would likely fire an employee who makes a customer’s experience frustrating and difficult. So the question is: Why would you accept that type of lacking customer service for your online customers?
Quality UX means that your customers are more satisfied with their experience, which increases the chance of repeat sales, recommendations to others regarding their experience, and additional leads for your business. Focusing on UX not only keeps current customers interested but can ultimately boost your profits significantly over time.
Addressing a Variety of UX Issues
User experience is a science and you should always enlist the assistance of a design professional who puts UX at the forefront of their design objectives. Some issues at the heart of UX that we always address include the following:
Visuals – Websites with loud or distracting designs can detract from a customer’s focus on the task at hand. The colors and design should enhance their experience and not make it more challenging.
Navigation – While a certain navigational strategy may make sense to programmers, it may not be as logical to users. We think about how an average customer would naturally be inclined to navigate to the pages they want and then build your design around that.
Informational flow – Does the layout of your content follow the logical flow of how a user would want to learn information about your business? The content should be clearly labeled and easy to read for your customers.
Following Up
There is no point in having a beautiful custom website if it does not work or if it is never seen by your potential customers. Our designers will work with you on an ongoing basis to ensure your website is as effective as it is stylish.
Quality assurance – We will repeatedly check the functionality of all aspects of your website to ensure it is working in the way that was intended. If certain parts of your site are not consistently functioning, we will address the matter as quickly as possible.
Optimization – Launching your site is far from the end of our jobs. Instead, we will work closely with you to improve performance, optimize your content, and add to your site as needed to ensure that you are getting what you want from your website.