- Discovery
- Branding & Identity
- Wireframing
- Designs
Discovery
Each project we take on begins with an intensive discovery phase. This involves: Meeting with business owners; Conducting discovery calls; Learning as much as we can about your short and long term goals. By getting to know the strengths and weaknesses of your business, we can create a targeted plan of action, for your website and, deliver a strategy that outperforms the competition.
Branding
& Identity
From logo to slogan and beyond, we analyze your primary marketing messages and presentation to assess your brand image. We’ll create a web build that speaks to your primary demographic, drives traffic with targeted messages and provides the functionality that will best help your customer navigate your product or service. Every second that your customer spends on your website is valuable, and we’ll make sure that not a single second is wasted while a user engages your site.
Wireframing
Deliberate website projects require wireframes that will outline your website, and create a strong foundation for what’s next to come. Wireframing is an important part of our production process and allows us to discuss the intentions of your website from an early stage.
Designs
The design component is more than what meets the eye; it’s an approach to symmetry, harmony, and a balanced web experience that rewards users for their participation. The right color palette matched with the right user interface can drive more sales, inquiries and views. Design is much more than a coat of paint, it’s the first impression that a new customer has of your brand and leaves a lasting impression.
- Keyword Research & Mapping
- Copywriting
- Technical Overview
- Development
Keyword Research
& Mapping
Your website design and development project is only a smashing success if it reaches new audiences and opens new doors for your business. The right keyword research and site mapping allow us to systematically approach development of your website.
Our approach maximizes web ranking and visibility. Regardless of your product or service, if you’re buried behind other listings, it will be almost impossible to generate new business with your website. Instead, if you’re ranking on the first page of Google and enjoying the benefits of deliberate content, you’ll be first in your customer’s hearts, minds, and online searches.
Copywriting
Good copy can make or break your website. The right language immediately connects with your customer and forges a bond while embodying personality. However, the wrong voice can provide a lackluster brand experience that lacks authenticity. We create your brand’s voice that resonates deeply so your website design and development project tells a beautiful story. This way, your customers can embark on a personal relationship with your brand.
Technical
Overview
Our commitment is to the totality of your website, from start to finish. We’ll conduct a backend audit to ensure everything’s not only up to snuff, but that each individual element of your website works seamlessly together to deliver a unified experience.
Development
Development is at the heart of your web project, leveraging unique code that’s built specifically for your website. While this stage is typically the one which requires the most time, it also delivers the greatest rewards. A website that’s been developed well will speak loudly, perform faster, garner more traffic and help you to convert views to purchases and subscriptions. If we had to trim all our other services and offer just one, it’d be our web development. But luckily, we don’t have to.
- Code Review
- On-site SEO
- Deployment
- Post-Launch Technical Review
Code Review
Code review ensures that your website performs as well on the front-end as it does on the back-end. We won’t just write code and set your website out into the wild. Instead, we’ll launch a beta-phase to explore the ins and outs of your website and comb the code of your website from top to bottom.
On-site SEO
On-site SEO is vital to ensure that your website ranks highly and gets as much traffic as possible. The more traffic you receive, the higher your chances are to convert new business. So we can’t emphasize the importance of on-site SEO enough. We recommend a domain name, construct meta descriptions and tags, anchor keywords and more to ensure your SEO is optimized from the moment you launch.
Deployment
Transitioning from our beta-phases to a live website is also known as our deployment stage. It can be likened to a rocket leaving earth and finally breaking into the heavens above. Champagne is optional for this stage, but we do recommend it.
Post-Launch
Technical Review
A lot happens when your website design and development project goes live, so we’ll measure site stability, bounce rates, loading times and much more as part of our comprehensive technical review package. This lets us put the finishing touches on your website. It also ensures that the polish on the build shines as brightly as possible.
