- Types of Cold
Email Campaigns - Automation that Works
- Carefully Developed
Email Strategies
Types of Cold Email Campaigns
There are different types of cold emails – not every single one will simply ask a reader for their business. First, it is important to welcome a new subscriber to your email list with a carefully composed welcome email. This email doesn’t necessarily have to ask them to visit your website but may ask for more information, such as interests and preferences so you can target future emails.
Other emails may provide specific offers based on a customer’s behavior on your website. Did they search laptops but fail to make a purchase? Send them a special offer on one. Additionally, some cold emails simply provide information that may be of interest to the reader to show you are invested in them and to keep you on their mind when they want to make another purchase.
Automation that Works
All of the above types of cold emails may be sent to the same customer – but over time. You do not want to overwhelm an email recipient. Instead, you want to keep them engaged and, remind them of your business at regular intervals.
Deciding when to send which messages can take a lot of time, especially after researching analytics and determining your recipient list. This is where Winsite Digital excels. We know you have many more important things to do than analyze piles of data and set email schedules. We customize an automated cold email marketing campaign that meets your needs so that you can focus on running your company.
Carefully Developed Email Strategies
There are a number of strategies that we can use when developing the content of your cold emails. Each strategy is intended to persuade a customer to act based on the nature of your business. One strategy is to desscribe how you would help the customer solve a common problem. There are many strategies for successful email campaigns. We are experts at find the strategy that will work for you.
We will carefully review the demographics of your prospective or existing client base, the nature of your services, and other data to help your company achieve its goals.