SEO is all about the keywords. When you find the right combination of keywords and learn where to place them, you’ve got a good SEO strategy. The difficulty comes from figuring out which keywords will drive the most traffic to your website. If you’re looking for keyword help with your Chicago digital marketing strategy, read on to find out more.
Use a Keyword Research Tool
These days, you have a lot of keyword research options. They range from paid to free, from websites to downloadable apps. We won’t recommend one over another because they all have their merits. It depends on your preferences and the amount of time that you’re willing to invest. A paid subscription might automatically generate keyword suggestions, while a free service may require more research. In any case, these tools give you advantages over random guessing.
Find Your Keyword Balance
Next, you’ll want to find a good balance with your SEO. If you use broad keywords, you won’t make it to the top of the search engines. Those keywords already work for large, imposing companies that got their start before SEO got so competitive. Make sure that you use specific phrases that contain more than one word. “Marketing” would be too broad, for example, but “Chicago digital marketing” might do the trick.
Embrace Your Local SEO
Speaking of which, don’t forget the all-important “near me” setting on the search engines. Google and other search engines use location services to show people the most relevant results. Add location-based keywords into the mix to get the most success. This strategy is even more important if you depend on local clients more than online clients.
Chicago Digital Marketing
To a point, this whole process is fairly simple: research, experiment, and alter as needed. It’s the “experiment” phase that can get complicated. Since search engines often change their algorithms, keywords that gave you good results one month might not give you the same results in the next month. The process is constant, so what do you do if you don’t have the time to focus on SEO? This is where we come in. Winsite Digital specializes in Chicago digital marketing. We keep up with evolving search engines so that you don’t have to update your research. We’ll help you reach the top of the search engines while you focus on the rest of your business. Are you ready to reach the top? Request a quote today.