According to Google, it processes nearly forty thousand search queries per second, hence it is better not to waste time calculating how many in a day. However, what matters the most is when we search for a particular topic, subject or a person using a keyword on Google, we come across a number of links on the first page itself. And it is more likely we will select one of those top links to ascertain the information we want.
But what we may not know is that all those links and keywords which appear on the first page are categorized and listed by search engine optimizer. It means these are the sites which are clicked more as they are listed first and that is Search Engine Optimization (SEO) because it increases the clicks on the web pages, improving the traffic on one’s website and that is what each SEO company wants to deliver to their clients.
But how? There are two very important factors to know and understand
- Firstly, understand and define your target audience
- Categorize keywords
Online marketing is now the most important tool used to market and advertise product and services and SEO is the right ingredient for internet marketing. SEO assists to ensure that a site is accessible to a search engine and at the same time refine the opportunities that the site will be found by the ultimate users because they are the ones who are looking for your products and services.
Know your starting point
We all want our keywords to rank high so it is necessary to set realistic goals carefully planned. So before doing anything to find out where your page ranks for the keywords you want to improve, It is imperative to know your baseline.This helps you measure your marketing campaign.
There is a misconception that SEO is an advertisement tool but the fact is, it is nothing but the placement of your website according to its relevance to a particular search term and good SEO agency can prove beneficial in your business goal. However, don’t expect that the rankings go from position 50 to position 10. Improvement always comes gradually, but you need to know your starting point and categorize keywords.